Sorry, I need to rant a bit here…
I got an email the other day from the One Laptop Per Child Foundation. I’d been checking out their website a couple of months ago, and noticed their “Buy one, donate one” scheme, which at that time had yet to commence. It sounded interesting, the offer was affordable, and I was quite interested in getting hold of one of these famous little critters. So I signed up. Of course, I’m in Singapore - and it seems this offer was only available to residents of the USA and Canada. This fact wasn’t at all apparent from the page I read, and the reminder email I received didn’t mention it either. So, no new laptop for me. I’m not sure why this would be - I managed to buy my retro clamshell iBook from Australia without difficulty, so it’s not a logistical problem Could it be… that the Foundation just hadn’t thought about the world outside North America? It wasn’t a good sign.
Another bad sign reminded me of an episode from my childhood. I’m from a small country town, and when I was in my pre- and early teens, lots of residents didn’t really travel much. Once, a travelling theatre group came to perform a play in our community youth centre. I still remember one scene in which the cast stood packed close together, each with one hand raised, swaying rhythmically. I had at that point been to London a couple of times, and knew that they were portraying strap-hanging commuters on the Underground. The whispered questions around me revealed that many in the audience had no idea what was meant to be happening: they’d never seen the real thing. I thought of that episode when I read that Electronic Arts have donated The Sims to be pre-loaded on OLPC computers. Is this really sensible when - correct me if I’ve got this wrong - the laptop is intended for poor rural children in developing countries? Who may perhaps have seen small towns? Are the concepts of the Sims really appropriate, or even comprehensible, for this market?
This reminded me of another childhood lesson. As a boy during the British 1970s, a backward-looking period obsessed with the Second World War, I was saturated with comics, stories, and biographies of that period. I learned the lesson of the tank battles on the Russian front. The Germans built intensively designed, high-precision, finely constructed panzers, which were the match or superior of any other tank in the world - on a one-to-one basis in ideal conditions, when manned by a highly-trained crew. They were extremely expensive to build, maintain, and repair - so there weren’t very many of them, and they often didn’t work very well in the conditions of the Russian winter. The Soviets, in contrast, built crude, but extremely functional T34s, which were ideal for the environment, cheap to build and run, easy to repair, and which could be deployed in large numbers with peasants fresh from the farms at the wheel. We all know who won.
Something similar seems to be happening in the computer market for the developing world. The OLPC computer is being highly- (even over-) designed for a very narrow market, in very specific conditions. It’s not like anything else on the market (read: which everybody else is using). It seems to be aimed at an ideal user, rather than the real people of the poorer regions of the world.
I can’t really talk about the conditions in contemporary Africa, for example. I can see how something of this design might work in the rural African villages I knew in Lesotho twenty years ago. But is this the market we need to worry most about? That could sound callous, I don’t mean it to, but aren’t there vastly more children or others in need of accessible computing in less remote areas, small towns, urban shanty zones, etc - where there is access to electricity, etc?
The OLPC means well, is driving important innovations, and is publicizing an important need - but it’s still the equivalent of those German Panzers. In the campaign to bring affordable computing to rural areas, I suspect they will be swamped by the T34 equivalents, such as the Chinese Longmen computer, or the Sinomanic. I’ve seen these while I was in China: cheap, cheerful, using commodity parts, and cut-down versions of the same software everyone else is using. Specifically aimed at poor students or rural farmers, they will swamp the OLPC - and I wouldn’t be surprised if its these models, or ones like them, that win the day for the developing markets in Africa and elsewhere…
Just-good-enough in large numbers and low price will win out over expensively over-designed, no?
