卦Trigram 2.0
Asian Snowcrash

Just to note this very interesting article in today’s IHT: Making next popular cellphone can be study in psychology. How do we design a phone to make it not just desirable, but also so that it adds maximum value to the user’s lifestyle? Through observation…  I like the point about noting that Chinese users were observed using the light from their phone to help unlock doors in unlit areas (but is this in any way unique to China? Doesn’t everyone do this?). It reminds me of something I read somewhere, now forgotten, saying that where rock fans once held their lighters in the air at concerts, they now hold up their mobile phones. Not something I would know from personal experience, but it makes me wonder what a phone designed for rock fans might be like!

I’ve already spoken about why I moved from the old blog address, and mentioned that I split the topics of that one blog between several new, more focussed blogs - of which this is one.

One consequence of moving was that my traffic dropped significantly (only temporarily,I hope!) That made a recent spike in visitor numbers all the more noticeable. The new traffic was all to one post - the one about the Meizu MiniOne being featured in the Straits Times; my post got mentioned in the MeizuMe forum site, which drew a flood of traffic, several hundred visitors over a day or so.

I’m still watching the traffic for a while before i do any detailed analysis, but it’s immediately clear that the interest is concentrated in Europe and the US. There’s some, but not much, traffic from developing countries; almost no-one came from Africa.

Initial summary of my conclusions:

• this traffic came from a fan-site, not mainstream media;
• traffic to my post spiked immediately after the link went up; MeizuMe members are monitoring the site closely for updates;
• the site members are eagerly anticipating the release of the M8, and there is a great deal of speculation over what the phone’s final specifications will be;
• the traffic came largely from developed, mature markets. There are plenty of handphone models available there, and yet these indivduals are interested in a specific model from a Chinese manufacturer.

I find this very interesting indeed: what we are seeing seems to be a ‘cult’ forming, beneath the radar of most analysts. Of course, it’s nowhere near the size, and has nothing like the strength, of the iPhone movement. Furthermore, it draws much of its initial momentum from the iPhone, which has clearly inspired the design. However, to dismiss it as a cheap knock-off clone,as the Straits Times did, is pretty lazy; the M8 is a feature-rich phone that improves on the iPhone in various ways. What exactly is generating the excitement is something to be looked at further. Speaking personally, as someone who is also looking forward to the M8’s release, I find that while the iPhone is very cool, it just doesn’t suit my day-to-day needs; it also costs more than I want to pay, given that I don’t spend much on fashion items, and need features more than I need ‘cool’. This, for example, is why I bought an Asus EeePC rather than a MacBook Air!

Also…. and I speak here as a long-standing Mac fan, I’m turned off by the way Apple seem to be developing the iPhone as a closed system. I know that they’ve turned around, and announced that third-party apps will be allowed soon, but first impressions count, and Apple’s gone corporate; the ‘rebel’ factor has moved to China…

Another notable point about the M8 is that it is Meizu’s first phone; the company is better known as a manufacturer of MP3 players, and is now diversifying into a new product line, bringing a strong consumer base with it.

I think this is an important indicator of future trends. The scattershot design method of Chinese phone manufacturers, which I wrote about on a previous occasion, is generating a lot of niche models. These are already beginning to find a market outside China, and as they become better-known for variety and pricing, their market will grow. Since manufacturing costs are not high - which makes short-run production feasible - I’m thinking of this process as guerilla design for the long tail…

More on this later, perhaps. As for the M8, that Straits Times article wasn’t backed up by anything solid. I’m going to assume that it was filler, since pretty much all of the content has been available online for some time. Regarding the local content, where the author referred to local shops preparing to stock the M8, I was in Sim Lim Square a few days afterwards, scouting out prices for the EeePC, and I didn’t see any evidence of phone shops advertising the M8. That’s not to say that nobody is, but there’s no buzz to speak of. In fact, the MeizuMe forum is reliably suggesting that the M8 won’t hit the market until Q2. Speaking personally, I can’t wait that long, as my current phone is on its last legs… I’m still tempted by the CECT T100, as I am curious about its bioemetric security system….

Just as with TED, the LIFT08 conference has a large number of utterly fascinating videos of their speakers online. A few days ago, I was watching the keynote speech by Bruce Sterling, and at the end was not impressed. I came away with the impression of a rant about Nicolas Sarkozy and Carla Bruni, who really aren’t a big presence on my Asian radar. I even went so far as to comment in an email to Niti that I’d been disappointed. Still… I guess I should have wondered about that; I’ve been a really big fan of his books. I put it down to an off-day and thought no more about it.

As it happens, I’m a long-time RSS subscriber to Pasta & Vinegar, blogged by Nicolas Nova - who also happens to be LIFT organizer. This morning I opened up a post about Bruce’s speech, which made me go back and watch the video again… and OK, now I see what he was doing. I should have known better than to think that he would have gotten tied up in a discussion of celebrity gossip

In my defence, I can point out that a) I seem to have been far from the only person who didn’t catch the point, and b) which is far more relevant, I’m only a few days away from moving to Beijing, and I didn’t have my full attention on the video. In fact, rather more than half of my attention was at that point devoted to packing, shredding, putting aside for recycling, or otherwise attending to, my dwindling pile of possessions…

So, lesson learned: when Bruce Sterling speaks, give your full attention or you’ll miss something important!

I was impressed as well by Jasmina Tesanovic’s presentation. She was talking about Radio B92, the student radio station that evolved into the multimedia channel for dissent in Slobodan Milosovic’s Serbia. I was following what they were doing at the time, ie mid 90s, especially because they were very innovative in their use of the internet; furthermore, I’ve only just finished reading Matthew Collins’ Guerrilla Radio, which tells the story of B92 during that period - and in which Jasmina’s name appears more than a few times! (Bruce and Jasmina also happen to be married now, which is why I mention them both here!).

The IHT has a good piece today on Nokia. The Finns are roaring ahead, dominating the handphone market, and in particular are being very successful at penetrating developing markets.

This is particularly important for them because this is where adults are buying their first ever phone, and mindshare is established. That’s a valuable asset; in a recent catchup with Niti, I found myself noting that “I speak Nokia” - which is to say that because I started off with a Nokia I now find their interfaces intuitive, and Moto and Sony-Ericsson (for example) are now slightly less so. Of course, consumers are pretty sophisticated, and will choose according to their specific needs, but that “mental lock-in” isn’t to be dismissed. That’s especially relevant in the developing markets where a new phone may be a significant investment, and someone who finds a brand reliable may well stick with it faithfully rather than experiment.

However… as the article suggests, Nokia can’t rest on their laurels. There are lots of hungry competitors out there. The IHT mentions Korea’s LG, and uses Shenzhen-based ZTE as an example of the many Chinese phone manufacturers who are innovating like crazy.

Nokia, and the other phone companies, have two ways forward - more innovative design, and mobile services. This is why Jan Chipchase’s work is so fascinating - to go into the rough, developing parts of the world, look at how people live, and sift out insights into how phones and services might fit in. A research lab on its own is no longer enough, mixing it up with the people is needed - perhaps phone R&D will develop into an anthropological/sociological discipline of its own, like something from a William Gibson novel…

Jan gave a fascinating talk at the TED conference, at which he shared some of what he’s learned. His slides from this presentation are available on his personal website.

Another example of Nokia’s approach to R&D was given at the recent LIFT08 conference in Turin, where Younghee Jung (is she a member of Jan’s team, or working elsewhere in Nokia? I think so, but I’m not sure…) gave a presentation on a design project Nokia ran with communities in the developing world.

Both videos are worth spending a bit of your time on.

What, I wonder, are the ZTEs and Meizus doing along these lines? And if they’re not, why not?

When I was working in the mountains of Lesotho, many moons ago, keeping in touch with people was a major undertaking. For example, my parents were concerned about my welfare - me being 17 at the time, and South Africa not being the most stable country then… and of course, this was before the time of cheap flights, so southern Africa was mentally much further away than it is in these days of mass air travel.

In order to speak to my folks, I had to wait for our truck to leave on its weekly supply run. Assuming that the bridges weren’t out, we would get to the nearest town, Hlotse (usually called Leribe), and then cross the border into the South African town of Ficksburg. I would have to go to the main post office, wait for the one official with an international line in her office to be free, go to her office to make a collect call to my parents, and then wait for them to call back. I could then talk, while the post office lady listened in. Luckily, she was very nice!

Getting a landline - or even a fax or telex - to our base up in the mountains was a dream - I have no idea whether or not they ever got one!

On another personal note, I remember the joy I experienced when I first got access to the internet back in 1994. Coming from a small country town, where information and knowledge were hard to come by. The Net changed all that. Suddenly, I was able to find things out without making a trip to the library in the nearest city; I was able to talk to people on the other side of the world who shared my interests.

The arrival of mobile telephony in developing countries is freeing hundreds of millions of people from the need to make the kind of trips that I had to make, and presenting them with the same kind of liberation that I experienced. What difference will it make to them?

I’m going to be looking at this a lot, particularly with reference to Africa and China. Pointers to more information are welcome!

First of all is this very interesting piece at worldchanging: Africa Calling - SND MNY 2 YR MBL. It’s a very good primer on how mobile banking via handphones is making life much easier for the poor, via services such as MTN Banking. It points out the similarity of this venture to similar successes in South Asia, and Bangladesh’s Grameen Phone in particular. This is the sort of thing that Niti is very interested in… Are there similar services in China? If so, who? If not, why not? What are the design needs for this kind of service? Watch this space for answers to these questions!