Where the trends begin
18 06 2009Ever since I started blogging, in my pre-MBA days back in 2003, it’s been clear that Asia was becoming more important and would become central – and that we would know this when mass trends were seen to start in Asia and take hold in the West.
In February 2005, I had this to say:
And following on about globalization, I’ve been saying for a couple of years that we’ll know that it’s really arrived when it means that fashions start in Asia and go West, instead of Asians consuming Hollywood etc… I guess things like manga and anime, Bollywood and Feng Shui were the beginning of this, but if Chinese New Year becomes a world-wide festival, as Christmas has become, we’ll know that we’re in a real global society.
When I moved to Singapore in 2002, it seemed highly unlikely that the Welsh town where I’d been living would every hold a Chinese New Year Festival, and yet, a few years later, it happened.
It’s a theme I’ve come back to several times over the years. I mention now because of course other people have been thinking the same way, and I recently discovered an extremely interesting post by China-based Aimee Barnes, who has been taking a look at “What makes China cool”, with an eye on anticipating what might feed those trends. Worth a look.






[...] View post: Where the trends begin [...]